vinted app redesign
overview
Passionate about sustainability, I believe that mindless consumption is no longer acceptable if we want to protect and respect our planet. I also love fashion and Vinted’s idea of helping users cherish their possessions, discover unique items, and foster a culture of conscious consumption through their platform. The goal of this project is to redesign the Vinted app, aiming to enhance functionality, improve visual hierarchy, and overall user experience.
Goal: Streamline the user flow in the customer app, reducing unnecessary steps and clutter, while also introducing a background removal feature during seller uploads to create an attractive feed for users.
My approach: Upon initial assessment, the website presents information in a confusing and redundant manner. A quick user test revealed the following issues: unclear understanding of the product and its purpose, an overwhelming amount of text, and information repetition leading to clutter and difficulty in locating relevant information.
I am the sole designer on the project, which I developed in Figma. I also created custom illustrations using Illustrator and incorporated moodboard images sourced from Pinterest.
The final prototype can be viewed here.
moodboard
high-fidelity mock-ups
Improvements were required for the search functionality and the ability to customize searches based on size and other criteria. The aim was to make the “How It Works” section more prominent on the homepage and introduce filter options for the app. Furthermore, I wanted a straightforward sign-in process and an option to create a user profile. In terms of user-friendly design, I preferred FAQ answers to appear in drop-down menus rather than redirecting me to separate pages.
