interflora campaign
Invitation Card
Objective: Reinvigorate the Interflora brand and reintroduce it to consumers with a more positive, meaningful association.
Problem: Interflora had developed negative perceptions related to wilted or undelivered flower arrangements, diminishing trust and emotional connection with the brand.
My Approach: I created a brand activation concept centered around a one-day “Second Life” dry-flower workshop — a hands-on event featuring speakers, demonstrations, and creative sessions. Participants learned how to air-dry flowers and craft long-lasting bouquets, giving blooms a renewed purpose while symbolizing the brand’s own fresh start.
Design Elements: The visual identity draws from the elegance of Bodoni, paired with soft, muted tones inspired by dried flowers. Illustrations and curated photography bring warmth and craft to the campaign, applied across the event website and takeaway materials.
Disclosure: All images used in this concept were sourced from Pinterest.
moodboard
Street Poster
