Hart Bageri (Branding)

hart bakery

Overview

Goal: As part of a small team at Gretel in New York City, I had the opportunity to develop a unique brand identity for a bakery situated in Copenhagen. You can find more details here.

Solution: To resonate with the expressive personality of baker Richard, we adopted a spontaneous design language, crafting hand-drawn wordmarks and logos. For the display face, we chose Freehand Blackletter, exuding a distinctive charm, while Graphik, a robust sans serif, complements the body copy seamlessly. The black-and-white scheme mirrors the straightforward nature of Richard's personality and baking approach.