Mockup1.png

Expert for Expats (UX/UI)

 

responsive web app

High-fidelity mock-ups of Expert for Expats platform, featuring intuitive design for connecting expats with services and resources, created by Victoria Scranton.
 

Overview

Goal: Create a seamless, community-driven experience that allows users to connect with trusted local experts in their own language — anytime and anywhere — to navigate challenges when relocating or traveling abroad.

My solution: Expert for Expats provides a simplified home-finding and settling-in experience by giving users fast, direct access to knowledgeable local experts. The platform enhances confidence, reduces friction, and supports users through key moments of transition.

Role: As the sole designer, I led the end-to-end process: user research, journey mapping, persona development, wireframes, prototypes, UI design, and usability testing. Tools included Adobe XD, Illustrator, and Photoshop.

The final prototype is accessible here.

Disclosure: All images used in this project were sourced from Pinterest, including portrait photography credited to Tausha Dickinson, Alpana Aras, and Maciek Krula.

High-fidelity mockup of Expert for Expats platform, showcasing the clean user interface and core features designed for expat support and resource access, created by Victoria Scranton.

user research

To understand users’ goals and challenges when relocating to a new country, I conducted qualitative research that combined user interviews and contextual inquiries. I spoke with three participants — Lamia, Cristina, and Katerina — all of whom had recently searched for housing abroad and navigated the process of setting up a new home.

The research focused on:

Understanding user behavior around finding a home and handling setup tasks (utilities, furnishings, design) in a new country

Identifying the most important features users look for when searching for local, home-related information

Clarifying which tasks users would prefer to complete directly through an expert-driven app

These insights informed the development of two user personas that represent the platform’s primary user groups.

Affinity map for Expert for Expats, illustrating key findings from user research analysis, grouping expat pain points and needs to inform design decisions, compiled by Victoria Scranton.
 

user persona

User personas for Expert for Expats, representing various expat archetypes with detailed demographics, goals, and challenges, developed by Victoria Scranton for user-centered design.
 

user journey

User journey map for Expert for Expats, detailing the step-by-step experiences of an expat interacting with the platform, designed to optimize user engagement and satisfaction.
 

user flow

User flow diagram for Expert for Expats platform, mapping out the navigation paths expats take from onboarding to accessing services, created by Victoria Scranton.
 

low-fidelity wireframes

To support the needs of my primary persona — who values clarity and simplicity — I designed a benefits-focused onboarding flow. The onboarding consists of three swipe-through screens that clearly communicate:

➭ what the app does

➭ how it fits into the user’s daily life

➭ the value it provides

Rather than forcing sign-up at the start, I allow users to explore the product before creating an account. A “Skip” option offers a direct path into the experience, giving users control and reducing early friction.

Wireframes for Expert for Expats, showing the early design structure and layout for expat resources, service listings, and user interactions, designed by Victoria Scranton.
 

usability testing

For usability testing, I recruited six participants (four in person and two remotely). The goal was to assess how easily new users could understand the app’s purpose, navigate the interface, and complete core tasks such as searching for experts and logging in.

Across mobile and desktop tests, I observed participants’ comprehension of the value proposition, their interaction patterns, and any friction points that emerged. The findings — including key observations, usability issues, and opportunities — were synthesized into structured analysis sheets that informed the iterative improvements leading to the final prototype.

 

high-fidelity wireframes

High-fidelity mockup for Expert for Expats platform, presenting refined UI elements and improved design after usability testing, created by Victoria Scranton.
 

final prototype

You can access the final prototype by clicking here.