Honey Posters.jpg

HONEY PACKAGING

Goal: create an enticing package design for Mountain Nectar honey with lycra clad cyclists (MAMILS) as my demographic.

The solution: a vision of my health conscious consumer riding his/her bicycle through the mountains, where the inspiration for the mountain line logo comes from. My colour choice is literal and translates from the forest and flower essence flavours of the honey. There is minimal language for the packaging and street posters.

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Honey Posters.jpg