Goal: to revive Interflora brand and position it in a more positive light.
The problem: the brand is now negatively associated with wilted, dead bouquets or flowers that failed to turn up at all.
The solution: one day dry flower workshop to bring people together for a hands-on event of speakers and live presentations on how to air dry flowers and put the bouquets together thus giving them a second life. The campaign’s name “Second life” is also representative of a second chance Interflora is hoping to be given by its customers after this engaging and positive event.
I arrived at the solution by utilising the classic serif typeface Bodoni for the logo, subdued colour palette associated with dry flowers for my illustrations as well as the relevant photography used on the event website and the takeaway cards.