Branding identity for Armadillo, a pet sitting company, to assist pet owners in finding passionate and trusted pet sitters.
Goal: identity needs to evoke a sense of trust and community in a polished way and appeal to ALL types of pet owners.
The solution: based on the brand values of trust, protection and love for animals I chose the name “armadillo” which symbolically represents safety, boundaries and shield/protection. The colour brown is associated with simplicity, friendliness, dependability and health — all the values a pet owner would want to see in a pet sitting company. My second colour choice is pink which represents unconditional love. To achieve a polished look I went for a straightforward and minimal design with lots of white space in all the collateral.