Honey Posters.jpg

HONEY PACKAGING

Goal: create a package design for honey with lycra clad cyclists (MAMILS) as my demographic.

The solution: since my demographic is very health-conscious I envision them riding their bicycles through mountains, where the inspiration for the mountain lines as visual language came from. My colour choice here is quite literal and translates well into forest and flower essence flavours. The language of the demographic would be minimal with no fuss and a little cold and represented as such in hard edges of the mountain lines on the packaging and street posters.

Look & Feel.jpg
Demographics.jpg
MN72_1.jpg
MN4_2000.jpg
MN72_2.jpg
Honey Posters.jpg